Design, psychology & things I've learned along the way
I design interfaces that convert visitors into customers for SaaS startups. I write about human behavior, decision-making, and building a life that’s actually yours.
The blog
Explore Your Curiosity
Deep dives on topics related to design, psychology, why people stay trapped, & building products that actually work.

The single biggest landing page mistake and how to find it & fix it!
A little context I worked as a freelance designer with small businesses(my website); I have done internships also and worked as a full-time UX designer.

Choice architect: how to present choice so people will choose it for better user experience and conversion.
We humans have to make choices or choice in every aspect of life. Whom to marry, which carrier to choose, which college should I study,

Courses & books which can help you to become an excellent Web, UX, UI, Visual, and Product designer in 2023
A little context In 2018 I was started to play with web design during my summer vacation because I have to create a project for

How 80/20 principle can help in to build better digital product
A bit of context I was reading the “universal principles of design” book, and in its first chapter author is talking about how the 80/20

Why I left using 99designs as a web designer
I have been using 99designs since 2018, and there is no doubt that this platform helps me make some money and practise my design skill.
about me
Who Is Rohit (Khadush)?
Just a human obsessed with why humans do what they do.
Hey, I'm Rohit.
I design products for SaaS startups. Currently working on features for VWO.com
When I’m not designing interfaces, I’m reading about mental models, and why smart people make terrible decisions. I highlight everything from Tim Denning and Dan Koe to ancient philosophy and modern psychology research.
That’s probably why I became obsessed with understanding how people think, make decisions, and why they stay stuck.
I have unconventional approaches to building both products and lives.
Contact: [email protected]