I was looking to make instant money, so I tried freelancing in web design and earned enough (to support myself), which made me curious to explore the design industry.

I turned into a full-time website designer; I wanted to learn how humans make decisions, but at the same time, I also wanted to stick with design. so, I learned UX design.

Over the year of practising design, a question started to float in my mind: “Good design can’t exist if a business runs out of money”.

So, this question forced me to explore “how can we make business profitable through good design”. This question motivated me to learn about Conversion Rate Optimization (CRO).

Within four months, I got a job in a CRO agency where I saw many optimizers were using psychology and other tactics to increase sales.

I thought, “How can I change people’s behaviour, not only for sale but to change their behaviour for better things”, Like helping students avoid masturbation Or avoiding payment fraud using psychology.

This problem motivated me to learn more about behavioural science & psychology. And now, I read, write and work on the intersection of UX design + CRO, + Behavioral science.

I was so intrigued by behavioural science that I did another course on “digital psychology & persuasion” from CXL Institute.