Marketing

This was the first time I visited one of the Seven Wonders of the World, the Taj Mahal, with my family. Like every human on Earth, we don’t want to spend an extra penny on something we don’t need. Hiring a tourist guide is one of those unnecessary things that we usually avoid, but this […]

After spending five years in the optical industry, my elder brother decided to open his shop. We started to research how the interior would look, what would be the shop rent and what location. Everything was going according to plan except for one thing. There were already two well-established shops within a radius of 500