behavioral science

How tech companies are harnessing the power of “making it attractive”!

In this article, I will uncover the secrets tech companies are using to keep their audience engaged with their product. Let’s start with Facebook. As we all know, recently, Facebook, Instagram and Youtube have incorporated short videos in their app To keep their audience spend more time on their platform. As a regular user, I […]

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I still don’t vote! Design lesson I learned from my own behaviour

A few months back, I made a post on LinkedIn where I had criticized the government for not making their digital products user-friendly. At that time, My problem was that I could not get my voter id card due to the hard-to-use interface. After eight months of that post, I realized that it was neither

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image of person thinking about choice

Choice architect: how to present choice so people will choose it for better user experience and conversion.

We humans have to make choices or choice in every aspect of life. Whom to marry, which carrier to choose, which college should I study, and many other things. The same thing happens in the digital environment. The only difference is it is packed with much more distraction. For example, we have many choices for

Choice architect: how to present choice so people will choose it for better user experience and conversion. Read More »